Your trusted sign partner since 1936.
New Mexico’s oldest and largest full-service sign company. From design to manufacturing, installation, maintenance, and service—we’ve got you and your business taken care of.
Affiliations
The “Silent Salesman”
Contact Us
Testimonials
Featured Projects
Isotopes Park
Buffett's Candies
Route 66 Archway
12Th Street Tavern
12th Street Tavern
Welcome to Downtown Albuquerque
Casino at The Downs
Here’s How It Works
Click “Let’s Work Together” to get our talented team dreaming and designing your perfect sign.
Design
Every sign begins with thoughtful design. We work with you to create visuals that capture your brand, meet code requirements, and are fully ready for fabrication.
Estimate + Purchase
We provide clear, detailed estimates so you know exactly what to expect—no surprises. Once approved, your project is secured and ready to move forward.
Permit
We handle the permitting process from start to finish, ensuring your sign meets all city codes and regulations so your project moves forward without delays.
Manufacture
With decades of experience, our fabricators bring your design to life using precision techniques and strict quality control. Every sign is built for strength, durability, and a flawless finish.
Manufacture
With decades of experience, our fabricators bring your design to life using precision techniques and strict quality control. Every sign is built for strength, durability, and a flawless finish.
Install
Our experienced install team ensures your sign is safely and securely placed, with careful attention to detail. We handle everything on-site so your sign makes a strong first impression from day one.
Contact Us
Even the best signs need service. If you need maintenance or repair, we’ve got you covered. Click here to talk to a team member.
The 100 Year Celebration of Route 66
The Team
3M
Innovative Materials & Signage Solutions
Avery Dennison
Branding & Labeling Experts
Provides high-performance graphics films, labels, and digital printing solutions for professional signage and branding projects.
SloanLED
LED Signage & Lighting Specialists
Gemini
Digital Signage & Display Innovators
Expert in custom signs, display solutions, and visual communication technologies for retail and corporate spaces.
Gemini
Digital Signage & Display Innovators
Expert in custom signs, display solutions, and visual communication technologies for retail and corporate spaces.
Gemini
Digital Signage & Display Innovators
Expert in custom signs, display solutions, and visual communication technologies for retail and corporate spaces.
GSG
Professional Sign Printing & Solutions
ORAFOL
High-Quality Sign Films & Reflective Materials
Your Signage Partners
James Rodgers
President
Caed Rodgers
President
Steve Tafoya
Vice President
Tonya Burke
OPERATIONS
Manager
Ashleigh Rinkle
Service Manager
Eric Averill
Shop Foreman
Joseph Miramontes
Installation Foreman
Adam Houpt
Project Manager
Craig McGurn
Project Manager
Curtis Mott
Project Manager
Wes Martin
Project Manager
The Zeon Files
Frequently Asked Questions
Do you only work in Albuquerque?
We serve all of New Mexico for installation and service. However, we can manufacture signs anywhere and ship them to you or another installer.
Do you offer financing?
Contact us to discuss payment options and financing availability for your project.
How long does a sign project take?
Do you handle permits?
Yes! We handle all permitting from start to finish, ensuring your sign meets all city codes and regulations.
Can you service signs you didn't build?
Yes, we service all types of signs regardless of manufacturer.
What qualifies as an emergency sign service?
An emergency service is reserved for a sign that could potentially be a harm to others (for example, a sign face hanging off above a walkway). Any other service will fall under a standard service call.
